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Your organization's scarcest resource isn't money it's motivation. 

VitalSpark designs custom motivation and engagement systems that help enterprises bridge the gap between existing and desired behavior — increasing retention, engagement, and long-term value.

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Motivational Crisis

What We Do

VitalSpark partners with organizations to design motivation systems for customers, employees, and long-term user journeys.

Most organizations invest heavily in products, incentives, and data — but lack a partner focused on embedding nudge theory and motivation science into the moments that actually shape behavior.


Our work focuses on:

  • Bridging the gap between existing and desired behavior
     
  • Increasing customer lifetime value
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  • Supporting behavior change without increasing cognitive burden
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  • Improving sustained engagement and participation

The Key is MOTIVATION. This is why we created VitalSpark.

Solving the Motivation Crisis

Our Solution

VitalSpark Our Capabilities

We digitize, gamify, and operationalize motivational research through:
Hyper personal
  • Behavioral and motivational profiling
  • Attribute-based engagement design tied to retention and participation
Hyper personal
  • Senior engineering support for mobile and web integration
  • Modular motivational sub-agents tailored to context
  • Advanced context distillation and content recommendation
Hyper personal
Hyper personal
Hyper personal

Our Team

Our Team
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Bruce Smith

Founder of VitalSpark and long-time leader in behavior-driven innovation. Bruce supports strategy, partnerships, and fundraising at the board level.

Founder
Noah Faison

 CEO of VitalSpark, leading company strategy, enterprise partnerships, and long-term value creation.

CEO
Bradford Stevens
CSO
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Chief Science Officer, responsible for motivation modeling, behavioral research, and applied engagement strategy across enterprise partnerships.​

Sera
Sera Moon B.

A rower who has represented the U.S. internationally and one of Hydrow’s first on-screen athletes, she has attracted thousands with content focused on strength and physiology. Sera is a Green Racing Project member developing Olympic athletes while promoting environmental stewardship.

Adviser
Johnathan Pfautz
Dr. Jonathan Pfautz

Leads R&D modeling human behavior across AI, machine learning, sensor processing, simulation and human factors, merging social and computational sciences. Earned Cambridge PhD and holds three MIT degrees: a Master's in CS/EE and a BS in brain sciences and CS engineering.

Adviser
Pascal
Pascal Finette

Co-founded Be Radical and is Jury Chair for Science and Innovation Management at Falling Walls Foundation. He held roles at Google, Mozilla, and eBay. launched Venture Capital firm, and co-founded the Women’s Impact Alliance.

Adviser
Matisha
Matisha Ladiwala

Results-driven Product Executive with expertise in GenAI, product strategy, and cross-functional leadership. Scaled revenue, accelerated time-to-market, and delivered disruptive solutions at Microsoft, InsightSquared, and IBM.

Product Adviser
Steve
Shane Wallen

An experienced strength and conditioning coach, he serves as
Detroit Tigers’ Head Performance Coach. Previously, he led Chicago Cubs and assisted the 49ers and Browns. Shane delivers insights into performance and recovery, shaping Vitalspark’s results.

Adviser

WHO WE PARTNER WITH

VitalSpark works with organizations where motivation, engagement, and retention matter — including:
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  • Health and wellness platforms
     
  • Enterprise technology companies
     
  • Consumer brands with recurring usage models
     
  • Organizations supporting long-term or chronic journeys
Contact

If your organization is focused on improving engagement, retention, or sustained participation, we’d love to explore whether VitalSpark is the right partner.

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