TRANSFORMING MOTIVATION
OUR VISION
The $96B fitness industry focuses on equipment and workout solutions that don’t deliver results, while the real opportunity to create positive change for customers is about solving the motivation crisis.
Welcome to VitalSpark,
the company redefining the fitness category by addressing the fundamental reason that
92% of fitness journeys fail:
LACK OF DAILY MOTIVATION
THE MOTIVATION YOU NEED
VitalSpark transforms your entire health journey by combining deep experience with world-class behavioral science to deliver life-changing results.
Our proprietary technology customizes motivation across every fitness platform that you use to increase consistency and drive transformational results.
WORLD-CLASS MOTIVATION FROM WORLD-CLASS EXPERTS
VitalSpark is bringing together the most talented motivators in the world, from elite sports to MIT-trained behavioral scientists, and combining their guidance with the most advanced artificial intelligence and machine learning to deliver effective motivation, personalized for you.
“Coaching at the elite level and working with teams to create best-in-class fitness experiences, I’ve spent a career learning about motivation. We’re at a pivotal point in history, where technology can transform the ability to reach each person on an individual basis.”
— Bruce Smith,
Founder and CEO of VitalSpark
The VitleSpark AI Team
Three decades of experience as a leader, entrepreneur and visionary. Founder and CEO of Hydrow from 2017-2024, a top-5 connected fitness company with $43M in ARR.
Bruce Smith
Bruce Smith
Founder and CEO
A tech pioneer in SaaS, Healthcare and Database platforms. Comes to VtialSpark.io with 11 startups under his belt in the CTO/VPE role, including a co-founder role at Hydrow.
Chris Paul
Chris Paul
Founder and CTO
Pascal is the co-founder of Be Radical, EY wavespace Advisory Board Chair, and Jury Chair for Science and Innovation Management at Falling Walls Foundation. He previously held leadership roles at Google.org, Mozilla, and eBay, built tech startups, and launched a Venture Capital firm. He leads TheHeretic.org and co-founded the Womenʼs Impact Alliance.
Pascal Finette
Pascal Finette
Advisor
CTO and Distinguished Engineer with 30+ years of designing scalable, resilient systems and building high-performing teams. Expert in robust systems that address current needs and future growth.
Bill Kirtley
Bill Kirtley
Distinguished Engineer
A rower who has represented the U.S. internationally. As one of Hydrowʼs first on-screen athletes, she has brought thousands to the sport through engaging content focused on strength and physiology. Sera is also a member of the Green Racing Project, which develops Olympic athletes while promoting environmental stewardship and sustainability.
Bruce Smith
Sera Moon B.
Advisor
Dr. Pfautz leads applied R&D focused on understanding and modeling complex human behavior. His work spans AI, machine learning, sensor processing, simulation, and human factors engineering, integrating insights from social and behavioral sciences with computational and data science. He earned a PhD in computer science from the University of Cambridge and holds three degrees from MIT: a Master’s in computer science and electrical engineering, and BS degrees in brain and cognitive sciences and computer science and engineering.
Dr. Jonathan Pfautz
Dr. Jonathan Pfautz
Advisor
Emmy-winning Creative Director specializing in animation, branding, and UI/UX. Expert in impactful storytelling and innovative visuals for tech startups and corporations.
Richard Luongo
Richard Luongo
Creative Director
An AI leader with 15 years of experience driving impact through machine learning. He pioneered ML systems at Gusto, DTC recommendations at Stitch Fix, and developed Machine Learning at scale at Meta. Heʼs also led research in
self-driving cars and computational physics. Now, heʼs building an AI-first platform for investment research professionals.
Mark Weiss
Mark Weiss
Advisor
A hands-on leader in SaaS, security, and analytics, he drove video at HapYak and now integrates generative AI for startups. His passion for innovation fuels agile, transformative solutions.
David Bernstein
David Bernstein
Distinguished Engineer
BUILDING A HEALTHIER FUTURE WITH YOU
At VitalSpark, we’re focused on the first principle for lifelong health and wellness: daily motivation.
Join our growing community,
we're igniting a transformation in
how millions approach health and
wellness for generations to come.