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Leveraging AI technology to solve one of the most important challenges of our time.

Solving the Motivation Crisis

Motivational Crisis

The Motivation Crisis

"Someone Dies Every Four Minutes because of lack of adherence" 

-American Heart Association

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$4 trillion
Dollars per year

"Chronic conditions caused by poor lifestyle habits impact the U.S. over $4 trillion per year."  

-American Public Health Association

"Fewer than 1 in 4 adults get enough exercise." 

-CDC

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The Key is MOTIVATION. This is why we created VitalSpark.

Our Solution

VitalSpark Solution

VitalSpark bridges the motivation gap by integrating AI with brain science and the constantly evolving world of behavioral science.

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Hyper-personalized. 

Learns what works for you, every day.

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Modular. 
to adapt and change with you every day to create habits to make life and health better.

Experts. 

in motivation, human behavior and AI building products to make your life better.

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Our First Product

Meet Bea

Hyper-personalized
Bea creates unique conversations that inspire you every day

Results-driven.
Bea adjusts your wellness journey to deliver results every day 

Coach, Friend and Teacher 
Bea is the coach you need, the friend you want, and the teacher who inspires your health journey  
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The Fitness Experience

Cost Effective.
Includes content from equipment you already own

Better. 
We will learn what you need, what you love, and who’s around to cheer you on.


Continuous Improvement. 
Sources workouts from every platform in the world to find the perfect fit for you

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Our First Product

Our Team

Our Team
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Bruce Smith

Three decades of experience as a leader, entrepreneur and visionary. Founder and CEO of Hydrow from 2017-2024, a top-5 connected fitness company with $43M in ARR.

Founder and CEO
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Chris Paul

A tech pioneer in SaaS, Healthcare and Database platforms. Comes to VitalSpark with 11 startups under his belt in the  CTO/VPE role, including a co-founder role at Hydrow.

Founder and CTO
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Pascal Finette

Co-founded Be Radical and is Jury Chair for Science and Innovation Management at Falling Walls Foundation. He held roles at Google, Mozilla, and eBay. launched Venture Capital firm, and co-founded the Women’s Impact Alliance.

Adviser
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David Bernstein

A hands-on leader in SaaS, security, and analytics, he drove video at HapYak and now integrates generative AI for startups. His passion for innovation fuels agile, transformative solutions.

Distinguished Engineer
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Sera Moon B.

A rower who has represented the U.S. internationally and one of Hydrow’s first on-screen athletes, she has attracted thousands with content focused on strength and physiology. Sera is a Green Racing Project member developing Olympic athletes while promoting environmental stewardship.

Adviser
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Dr. Jonathan Pfautz

Leads R&D modeling human behavior across AI, machine learning, sensor processing, simulation and human factors, merging social and computational sciences. Earned Cambridge PhD and holds three MIT degrees: a Master's in CS/EE and a BS in brain sciences and CS engineering.

Adviser
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Richard Luongo

Emmy-winning Creative Director specializing in animation, branding, and UI/UX. Expert in impactful storytelling and innovative visuals for tech startups and corporations.

Creative Director
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Mark Weiss

AI leader with 15 years in machine learning. Pioneered impactful systems at Gusto, Stitch Fix, and Meta; led research in self-driving cars and computational physics. Now building an AI-first investment research platform.

Adviser
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Bill Kirtley

CTO and Distinguished Engineer with 30+ years of designing scalable, resilient systems and building high-performing teams. Expert in robust systems that address current needs and future growth.

Distinguished Engineer
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Shane Wallen

An experienced strength and conditioning coach, he serves as
Detroit Tigers’ Head Performance Coach. Previously, he led Chicago Cubs and assisted the 49ers and Browns. Shane delivers insights into performance and recovery, shaping Vitalspark’s results.

Adviser
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Juliy Broyda

an AI expert who served

as CTO and Head of AI in four connected fitness and AI companies. He founded RowerUp, a company enhancing rowing technique and safety, which has helped thousands

of athletes around the world.

Adviser AI

eBook

Rethinking Motivation:
How AI Can Help Us Stick with What Matters Most

Across nearly every domain, health, education, and work, people are struggling to follow through on goals they care about. We’re in the middle of a motivation crisis.

Get In Touch

10 Arrow Street 

Cambridge MA.  02138

Contact
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